RICK BEATO – Why Gen Z Doesn’t Care About Music

Rick Beato discusses his theory as to why the GEN Z generation doesn’t care about music.

Richard John Beato is an American YouTube personality, multi-instrumentalist, and music producer and educator. Since the early 1980s, he has worked variously as a musician, songwriter, audio engineer, and record producer, and has lectured on music at several universities. Based in Black Dog Sound Studios in Stone Mountain, a suburb of Atlanta, Georgia, he has produced for and worked with bands such as Needtobreathe, Parmalee, and Shinedown. He is now known for his YouTube channel, Everything Music, on which he covers different aspects of rock, jazz, and popular music, and he interviews well-known musicians and producers.